Famous Company Logos and their Meanings

Ever wondered what company logos mean and whats the significance behind them? Wonder no more!



You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to
the customer's face. Wow, that is quite deep.

Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.

People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.

Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary



Am not sure how many of you have noticed a hidden symbol in the Federal Express logo.
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

Paul Rand (who designed the iconic IBM logo in 1972) designed this 'eye bee M' logo in 1981. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions



The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.



The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.



This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key



This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.

History Of Company Names

Hewlett-Packard

Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

Yahoo!

The word was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! Founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.

Xerox

The Greek root "xer" means dry. The inventor, Chestor Carlson, named his
Product Xerox as it was dry copying, markedly different from the then prevailing
Wet copying.

Sun Microsystems

Founded by four Stanford University buddies, Sun is the acronym for Stanford University Network.

Sony

From the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.

SAP

"Systems, Applications, Products in Data Processing", formed by four ex-IBM employees who used to work in the 'Systems/Application s/Projects' group of IBM.

Red Hat

Company founder Marc Ewing was given the Cornell lacrosse team cap
(with red and white stripes) while at college by his grandfather. He lost it and
Had to search for it desperately. The manual of the beta version of Red Hat
Linux had an appeal to readers to return his Red Hat if found by anyone!

Oracle

Larry Ellison and Bob Oats were working on a consulting project for the Central Intelligence Agency (CIA). The code name for the project was called Oracle (the
CIA saw this as the system to give answers to all questions or something such).

Motorola

Founder Paul Galvin came up with this name when his company started manufacturing radios for cars. The popular radio company at the time was
Called Victrola.

Microsoft

It was coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was
Removed later on.

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Lotus

Mitch Kapor got the name for his company from the lotus position or 'padmasana.' Kapor used to be a teacher of Transcendental Meditation of Maharishi Mahesh Yogi.

Intel

Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.

Hotmail

Founder Jack Smith got the idea of accessing email via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for
The mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "HTML" - the programming language used to
Write web pages. It was initially referred to as HoTMaiL with selective upper casings.

Google

The name started as a jockey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders - Stanford graduate students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to 'Google

Cisco

The name is not an acronym but an abbreviation of San Francisco. The company's logo reflects its San Francisco name heritage. It represents a stylized Golden Gate Bridge.

Apple Computers

Favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn't suggest a better name by 5 o'clock.

Apache

It got its name because its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'A PAtCHy' server - thus, the name Apache.

Adobe

The name came from the river Adobe Creek that ran behind the house of founder John Warnock

The Citibank logo offers security. By incorporating an arc over the lowercase ‘t’ in Citibank you have strong and powerful red umbrella sheltering and taking care of it’s trustworthy patrons.

UTI bank has changed it name to AXIS bank. rest every thing else remains the same.

              UTI Bank was using the name of UTI and was paying Royalty for the name.

Now that the bank is well established, it has shed off the UTI brand name from UTI Bank and has changed it to AXIS Bank. 

Axis means a thing helps in helping the needs from each corner.Axis Bank helps its customer to raise money from every aspect.

There is additional arm.
UTI Bank changed it's name to AXIS Bank.

bank with link with all the international banks.

Due to indent of UTI MF, to pay them with the royalty for there brand "UTI".

Henceforth the management, have decided that would continue the patronage of there customers, even though there is a branch change.

State Bank of India logo is in the shape of a key hole. This symbolizes the banks security. Further the round shape of the logo symbolizes that the bank is the largest bank of India with its branches spread all over the country.

THE MEANING OF LOGO OF STATE BANK OF INDIA IS THAT IN SUCH A BIG EARTH (WORLD), WE SERVE EVEN A SMALL MAN ALSO (denoted by a narrow line).

1)The hole represents security... its like lock and keyhole 2)Big round represents its largest network in india.. n the narrow line shows that it provides its services to every common people...

meaning:

ICICI - Industrial Credit and Investment Corporation of India
HDFC - Housing Developmet Financial Corporation
IDBI - Industrial Developmwnt Bank of India
UTI - Unit Trust of India
ING - International netherlands Group
OBC - Oreintal Bank of Commerce
SBI - State Bank of India
HSBC - Hong Kong Shanghai Banking Corporation

Industrial Development bank of India (IDBI) was constituted under Industrial Development bank of India Act, 1964 as a Development Financial Institution and came into being as on July 01, 1964 vide GoI notification dated June 22, 1964. It was regarded as a Public Financial Institution in terms of the provisions of Section 4A of the Companies Act, 1956. It continued to serve as a DFI for 40 years till the year 2004 when it was transformed into a Bank.

Audi logo design

It is believed that the use of the four rings logo is most likely to generate back to the date of Claus Detlof of Oertzen, who described the idea as being something related to Olympia and the Olympiad which fuses the coming together of groups. This is in line with the coming together of the four Audi companies - AUDI, DKW, Horch and Wanderer.

Apple Logo Design

Based on its company name, they selected an apple as its main form of branding. Initially, the logo depicted a small apple shape sitting under a tree with Apple Computer Co set into the frame of the picture. It is this apple that has continued to be used. The first logo designwas perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a "bite mark" to symbolize the concept of seduction of the customers and the marketplace in general. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits. 

 BMW company logo design

The logo used by BMW is representative and derived from the Bavarian engine components that first made up the company structure in 1917. It is also in the Bavarian national colors of black, white and blue. The black ring and the internal and external enclosing rings were used to represent the previous company "Bayerische Flugzeug-Werke (BFW)". BMW resulted from this business. While many think that the propeller was in fact designed to represent a rotary propeller which was developed in 1929, in actuality this interpretation is only promoted for marketing purposes and has no factual basis. The more recent iterations of the BMW logo talk little of the propeller and more about the vehicle itself in an outdoor environment, as is outlined by Publicity and Advertising Manager Wilhelm Farrenkopf in the BMW work magazine in 1942, where he talked about the shining disk, shades of the engines, two silver divides and bright blue gleams that represent the sky.

Ferrari corporate logo

Ferrari is an Italian car manufacturer involved in the Formula One World Championship. The company was founded by Enzo Ferrari in 1929. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The jumping black horse is known as "Rampante Cavallo." The horse on the emblem honors an Italian flying ace named Francesco Baracca, who lost his life in World War I. The vibrant black silhouette of the Ferrari horse also represents the popular belief that a horse on the top of a car would always guide its driver to victory. Another assumption suggests Baracca copied the jumping horse design from a shot down German pilot who had the emblem of the city of Stuttgart on his plane. This horse theme comes from the origins of the city's name Stutengarten, an ancient form of the modern German word Gestut, which translates into English as stud farm and into Italian as scuderia. Ferrari has used the Cavallino Rampante on official company stationery since 1929, while the yellow background was added to honor Modena - as yellow is the city's historic color. 

Google Logo

Google is known as a strong leader of the web-search industry. Its goal is to provide relevant information and groundbreaking products to its customers. It all started in 1996 as a research project by two Stanford University's students, Sergey Brin and Larry Page. The Google logo has had many different versions since its renaming from BackRub. The current official logo design of Google Inc. represents the name "Google" in logotype based on the Catull typeface and was created by Ruth Kedar. Its almost amateurish simplicity may correspond to the simplicity of the search engine. Every once in a while, the company uses various features of the logo which compliment and refer to birthdays of illustrious personalities like Leonardo Di Vinci, Albert Einstein, Edward Munch; holidays like 4th of July, Christmas, Mother's Day and specific events such as The Olympics, World Cup etc. These special modification have become known as Google Doodles and were first created by the fondaters of the company in 1999. The doodles are currently designed by Dennis Hwang who has created over 150 doodles since the year 2000.

IBM logo

Paul Rand's trademark for International Business Machines (1956) was developed from an infrequently used typeface called City Medium, designed by Georg Tromp in 1930. This is a geometrically constructed slab-serif typeface designed along similar lines as the geometric sans serif styles. Redesigned into the IBM corporate logo, a powerful and unique alphabet image emerged, for the slab serifs and square negative spaces in the B lent a unity and uniqueness. In the 1970s, Rand updated the logo by stripping it to unify the three forms and evoke scan lines on video terminals. Wliot Noyes, IBM's consulting design director during the late 1950s wrote that the IBM design program sought ''to express the extremely advanced and up-to-date nature of itsproducts. To this end we are not looking for a theme but for a consistency of design quality which will in effect become a kind of a theme, but a very flexible one''.

Jaguar logo

This brand represents the fine quality manufacture of cars PAG that were created and operated by the two founding co-owners Bill Walmsley and William Lyons in the historic and famous English seaside resort of Blackpool, where many cars were initially made to showcase in motorcycle side car parades for friends and family. In 1922 the company created the Swallow Sidecar Company, which manufactured side cars and other small vehicles. Then in 1931, they began to install engines and chassis into sporty type bodies and called these vehicles S.S. which was an abbreviation for "Standard Swallow." Following on from this in the 1930s, they then began to build engines and chassis. The professional "Jaguar" logo design was seen for the very first time in 1935 and was used on the first new style of sedan that was produced at the time - known as the S.S. 100 Jaguar. The SS abbreviation has continued in the naming of the Jaguars through to recent times, as the use of the Jaguar image.

Mercedes Benz logo

This logo uses the symbol of points that head out in three different directions, which is used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land. The color silver is very typical of the Mercedes Benz brand and dates back to its involvement in the very first Grand Prix, which ran at Nuerburgring in 1934. When one of the cars exceeded its eligible weight for the race in the pre-race checks, the officials spent the night polishing off the paint so that the car was back to its raw silver color. The following day as the car ran around the track it shone a beautiful silver color and was termed the "silver arrow."